This summer, Downtown Inc and the York County Community Foundation received a York County Tourism Grant from the York County Convention and Visitors Bureau to undertake a branding study for both Downtown York and York County. To that end, our Steering Committee, comprised of members of Downtown Inc, YCCF, YCEA, Main Street Hanover, the CVB and the Cultural Alliance of York County have engaged NorthStar, a destination branding firm out of Nashville, TN for the research and creativity phases of this project.