FOR IMMEDIATE RELEASE
YORK, PA – Paco’s is returning to Downtown York with a fresh new logo, while bringing back many of the fan favorites that have helped cultivate a loyal following after three short-term pop-ups at the Taste Test Restaurant Incubator in the Royal Square District.
Downtown Inc will join representatives from Paco’s, Taste Test and the community for a ribbon-cutting ceremony at 5:30 p.m. Friday at the restaurant at 105 S. Duke St. to celebrate the restaurant’s return. The public and media are invited to mark the occasion – and to enjoy delicious tacos made with fresh local ingredients.
“We love that entrepreneurs continue to learn and grow in Downtown York,” said Silas Chamberlin, CEO of Downtown Inc, York’s downtown improvement organization. “The city offers a place where people can experiment and work to reach their potential, and we wish Paco’s continued success as they perfect their concept.”
After previously spending time in Taste Test’s Café, Paco’s will take over the restaurant side that includes the outdoor Cantina.
Owners Brando Diaz and Anisa Diaczun named Paco’s after their son, whose nickname is Paco. That’s fitting considering Brando often made tacos for Diaczun while she was pregnant.
After cooking in restaurants of all kinds across York County, Diaz has returned to his Mexican roots with Paco’s, combining traditional flavors with new techniques to create beautiful tacos that look amazing on a plate and taste even better.
The menu will include several dishes that put Paco’s on the map, such as Carnitas and the Drunk Fish Paco made with fried cobia, gooseberry salsa and árbol mayo. Other favorites will return, too, like the El Americano, a play on the American idea of a taco with slow-cooked beef, greens and melted cheese.
Paco’s also isn’t afraid to push diners out of their comfort zones, either. In the past, the restaurant has used everything from sea urchin to soft shell crabs to beef tongue to create unforgettable tacos.
Whenever possible, Paco’s likes to use locally sourced ingredients, such as chicken from Sunnyside Farm in northern York County and beef from Locust Point Farms in Elkton, Maryland.
“Our tacos are a little elevated. We have street tacos, but they’re not your basic tortilla, meat and onions,” Diaczun said. “When you take it apart, it’s not just a taco. It can be an entire entrée if you picked it apart and plated it differently.”
Test Taste has praised Paco’s for continuing to improve its concept. Diaczun said the latest pop-up would help the restaurant grow its following, refine prices and get more everyday experience running a business.
Diaz and Diaczun eventually want to open their own location, and they would love for it to be in up-and-coming Downtown York.
“We want it to be spectacular,” Diaczun said. “We want it to be where everyone in York will come and have fun, eat some good food and feel right at home. We have a specific vision, and we know that it’s going to take some more time to develop.”
Paco’s Tacos will be open 12 p.m. to 9 p.m., Wednesday and Thursday; 12 p.m. to 10 p.m., Friday and Saturday; and from 12 p.m. to 9 p.m. on Sunday, when it will serve a rotating brunch and its regular menu.
Learn more about Paco’s Tacos at www.tastetestyork.com.
Downtown Inc is THE organization working to drive, enhance and encourage investment in York’s central business district through economic development, promotions, placemaking and public safety. Downtown Inc is the trade name for a joint venture between the York Business Improvement District Authority and Main Street York, a 501(c)(3) not for profit. Visit www.DowntownYorkPa.com for more information.
Andrew Staub, Marketing & Communications Manager, Downtown Inc, firstname.lastname@example.org, 717.849.2331
Silas Chamberlin, Chief Executive Officer, Downtown Inc, email@example.com, 717.849.2331