Cupajoe Brings Community – And Coffee – To Downtown York

Tracy Asah hatched her plan for a coffee shop 10 years ago. This month, she finally made the dream a reality when she opened Cupajoe.

Tracy Asah hatched her plan for a coffee shop 10 years ago. This month, she finally made the dream a reality when she opened Cupajoe.

YORK, PAWhen Tracy Asah opened her coffee shop, the aptly named Cupajoe, in Downtown York’s WeCo neighborhood earlier this month, she brought to life a dream that has been a decade in the making.

Now, Downtown Inc will join Asah at 4 p.m., Friday, September 7, at the coffee shop at 284 W. Market St., for a formal ribbon-cutting ceremony to celebrate the arrival of Downtown York’s newest spot for a fresh cup of coffee.

Asah started her business plan in 2008, two years after she and her family moved to York. She originally envisioned a drive-through shop. But after waiting patiently for the economy to improve and the right location to open, she had an epiphany while on jury duty at the York County Courthouse in 2014.

“I realized then that Downtown York really needed a community coffee shop,” Asah said. “So, I revamped my plan to create a place where people can gather, shop and take a break from their busy life, all over a great cup of coffee.”

The result was Cupajoe, which takes the place formerly occupied by New Grounds Roasting Co. Asah liked that the location is still within a short walk of Continental Square and attractions such as the Appell Center for Performing Arts and the York County Heritage Rail Trail.

Inside, Asah has transformed the interior to bring an art deco look to the coffee shop. Visitors will find a bright and open seating area with comfortable chairs, a fireplace, piano and beautiful local art adorning the walls and available for purchase on consignment. Vintage gold paneling on the bar and murals painted in the bathroom give the shop a homey feel.

Originally from Michigan, Asah has a natural affinity for entrepreneurship after watching her parents work for themselves. She has a background in accounting, IT Healthcare and management, giving her a strong foundation as she opens the shop.

Eventually, Asah hopes to host open mic nights, coffee and canvas art events and even paint-your-own mug activities.

When possible, Asah uses local businesses for her other supplies and services. Baked goods come from the Red Brick Bakery & Tea Room in Red Lion, with milk coming from Perrydell Farm just outside the city.

Downtown Inc CEO Silas Chamberlin welcomed another new business to Downtown York’s WeCo district, where Royal Square Development & Construction is investing in more apartments in the Doll Building. GRIT Marketing has also moved its offices into the same building as Cupajoe.

“We’re excited to see more growth in the WeCo neighborhood, and it’s even better when it marks the culmination of years of hard work for an entrepreneur like Tracy,” Chamberlin said. “It’s easy to envision Cupajoe becoming a gathering spot as new residents and employees move into WeCo. These are the projects that keep Downtown York on the upswing, and we encourage everyone to support this new business.”

Media and the public are invited to attend the ribbon-cutting ceremony. Cupajoe will also host an open house starting at 3 p.m.

Asah also is planning a Grand Opening – with $1 drinks – for October 1.


Downtown Inc is THE organization working to drive, enhance and encourage investment in York’s central business district through economic development, promotions, placemaking and public safety. Downtown Inc is the trade name for a joint venture between the York Business Improvement District Authority and Main Street York, a 501(c)(3) not for profit. Visit for more information.


Andrew Staub, Marketing & Communications Manager, Downtown Inc,, 717.849.2331

Silas Chamberlin, Chief Executive Officer, Downtown Inc,, 717.849.2331